The JET Principle: Just Enough Targeting.
Maybe it’s just me, but it sure feels like we’ve gone through the looking glass when it comes to online audience segmentation and targeting. We’ve gotten to the point of buying and selling futures on...
View ArticleSix Questions for Dave Morgan.
Our theme for The Seller Forum on October 28th will be leadership, and a big part of leadership today is disruption: causing it, managing it, preparing for it. Across his career, keynote interview...
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